Squease
From Graphic Design Principle II Class
This project focuses on creating a conceptual visual identity for “Squease”, a fictional global mental‑health workshop.
I began by studying 36 meaningful everyday objects and selected one, which is my wallet, to serve as the foundation for the visual system.
Its form and symbolism guided the development of the logo, print applications, and poster designs, resulting in a cohesive identity rooted in materiality and personal significance.
