A Hong Kong Style Diner
From Identity Design Class
This project focuses on creating a full identity system for a Hong Kong–style diner with the potential for national or global expansion.
The goal was to design a cohesive visual language that feels authentic to Hong Kong’s cultural atmosphere while remaining adaptable for broader markets.
Drawing inspiration from the character and energy of traditional diners, I developed logos, color choices, typography, and collateral materials that work across multiple touchpoints, forming a unified and contemporary brand identity.
